Have you ever received something that you know is bulk mail, but yet you read it because it is personalized with your name? It’s amazing how seeing your name in print can raise the level of curiosity you have about the contents of a mail piece. Your customers and prospects will have the same reaction when they receive a mail piece that has been personalized using variable data printing.
Think of their reaction when they see not only their name, but realize their name was created using elements of a photo, not just printing in normal computer fonts. Their curiosity level jumps up several notches, with the result that even more customers will read your direct mail piece.
Let me explain... AccuColor offers a software that goes beyond conventional variable data printing - instead using elements of a photo to create the variable data. For example, the individual's name could be created from leaves that are shown lying on the ground under a tree, or their name could be scraped out of the snow on a car windshield. AccuColor has access to over 300 "photo fonts" that are ready made to be used by your company's next direct mailing, or we can create an original "font set" using elementa from a picture you provide, or one that we can take for you. Please see our video (click the "Video Tour" button to the left of your monitor screen) for more details on this exciting new variable data software!
Variable data printing enables you to be more intentional about your marketing strategy by providing a way to personalize any printed piece. However, moving personalized information from a database to paper can be a difficult task, especially when the database is large or complex. We can help.
We would be happy to partner with you in exploring the world of variable data printing. Call our print shop today for more information about how you can incorporate variable data printing into your company’s marketing strategy.
